Made Up Media Words / Acronyms Take 3!

And it's back, folks... Made Up Media Words Part Trois! All it took was a gentle reminder from a most amusing Tumblr post. Yeah, it was just that simple.

So, on this frigidly frosty Friday, the Bunnylogue presents, MUMW 3.0!

• EOD. The use of the famed EOD is pretty epic merely due to its widespreadness. Throwing an EOD into any verbal exchange, email, im, or any other mode of communication for that matter, makes said exchange instantly rude. Those three little letters, just by sitting next to each other, have an amazing ability to morph an exchange from casual to INSTANT, URGENT, RED FLAG!!! "Yeah, hey, I need that report from you... by EOD." Just before the three dots, you felt totally okay about the report. Mmmm, not so much afterward. 
• POV. Not that POV is in any way exclusive to media, however,  I estimate its usage to be about threefold in media what it is in other, non-media-oriented places of employment. The POV, like the EOD, can be fairly used in written communication and spoken dialogue alike. Writing a POV can be a lofty project. Well, maybe not lofty but you know. Stating your POV is a bit simpler. For instance. "Rachel, please put together a 'quick' POV on that 14 page proposal in the next hour." Errrr, ok. Versus. "Rachel, what is your POV of Cate Blanchett's dress?" Loves it. You get the difference here, right? But either way, the POV makes its sneaky way into media life each and every hour of every day. 
• COB. Once upon a time, in another place and another time when I was a little baby assistant, the difference between EOD and COB was lost on me. But, what do you mean I have to have it done by COB? So that means 8p when I leave, right? Okay, cool. Fail, Rachel, fail. Little did I know back then that that 8p delivery time was 3 hours tardy to the party. The COB is less commonly used in media than, say, finance, since, well, no one really leaves at the close of the business day in the lovely land of media. But the COB still does manage to find its way into media on occasion. Perfect example: See you COB Friday... for happy hour. #priorities
• One-sheeter. I am fairly certain that other industries make use of one-sheeters, which typically are indeed more like two-or-three-sheeters. But you get the point. The one-sheeter is a pretty epic document in media. The one-sheeter boasts a magical ability to synthesize pages and pages of slides in a deck (see original MUMW blog post) into one little Word document!! Wow, just wow right? Well, I mean, oftentimes it really isn't one sheet like I said. But just calling it that gives it a prowess far greater than calling it by any other name. "Ugh, I cannot look at this 10 slide deck. Please hang up the phone and reschedule this meeting with a simple one-sheeter instead." #epicdeckfail
• Round Robin. THE ABSOLUTE WORST!!! Yes, please, can we all go around the 20-person conference call that we have every single week and announce our names and where we work? Please, pretty please? That sounds like soo very much fun, so much indeed that we should do it every single week! Ugh, the round robin should spread its wings and fly far, far away.

That about wraps it up for this fab Friday. Part 4 to come in coming days. Toodle-oo for now!

I die just a little bit every day

Epic classic. Thank you for sharing, Ms. DiBara! We heart media.

http://whathappensinmediaplanning.tumblr.com/

Volunteer Chic is the new Black

I made nod to it in my previous T's Still the Season post but I will now take a few further dedicated moments to pay respects to my recently received high-clout award. See left.

Yes, I have been honored "most likely to help build a house in volunteer chic attire" from my lovely co-workers. And, well, I suppose I do deserve this award, having constructed the floor of a house in leggings, perfect curls, and, well, a pretty cute leather jacket and my version of work boots. Ahem.

Like a true award acceptance speech, I would like to say thanks to some very important figures in my life. First, I would like to thank my clients for the simply fabulous Advil Relief in Action t-shirt. I mean, without that, the leggings would have been totally nothing. I would also like to thank my computer for allowing me to do my very important media work which resulted in me going to build houses. You follow the logic, right? I would also like to thank those super, um, is adorable the word... or filthy? work goggles that I was forced to sport for a 7-hour duration throughout my floor construction Friday. Dirty goggles, you really added to my 'volunteer chic' theme.

And lastly, of course, I would like to thank Lauren, Meera, & Derrick for laughing at me but, like, while I was also laughing at me, and making my day not only volunteer chic but co-worker and client chic alike.

I could not be prouder to accept this award if I tried. Thank you so much. #reliefinaction #volunteerchicforlife

T'is Still the Season

The it's-no-longer-the-holidays Q1 season definitely has the annual potential to feel like a massive let down. December is glorious, rife with Starbucks and iTunes cards raining from the sky, parties every night, and a pervasive feeling in the air of nonstop fun! Starbucks cups turn red, work turns into play, and then the holidays - lazy days, family, gifts. Ah, life.  But after the sparkly New Years hats come off, buzzkill-January somberly awaits, in our Outlook calendars and in our hearts. So, after all the glitz and glitter dies down, what now?

Well, the answer is actually an easy one. While, yes, last month twas indeed the season, this month it is a whole other season... and an equally fabulous one at that. Q1 boasts the title of being official awards season! And no, I do not mean TargetCast awards, although those are quite awesome as well. It is Golden Globes-People's Choice-Critics' Choice-SAG.. and everyone's favorite, Oscars (!!) Season! Yes, folks, t'is absolutely the best season of the year. T'is the season for crazy high Sunday night network TV ratings, after-the-show cable red carpets and after parties, fashion police, celebrity, and, obviously, the best movies ever. It is any pop culture / style-ite / media lover's dream come true. And the networks who air all of this fabulousness... it's theirs too.

So here we are now, Golden Globes, People's Choice, and Critics' Choice all shallow water under the bridge. Well, maybe not that shallow but you get the gist. We watched celebs in haute couture fumble over acceptance speech words while unknowingly garnering upwards of 5.0 ratings. And now we anxiously await the golden grand finale on March 2nd. Only during Q1 awards season do we find ourselves lucky enough to have multiple actually solid movies on our to-see lists. And this is a true diamond in the rough terrain of Q1.

So let's all take a moment to stop hating on Jan, Feb and March and start loving it just a little more. T'is absolutely still the season, just a different season. But who needs iTunes cards when we have dependable Sunday night TV? And, really, who needs a red-cloaked Santa when we have glamorous red carpets instead? Cheers to awards, cheers to movies, and cheers to Q1.

Happy 2014 Bunnies

A little late but I figure better than never. Welcome back to the b-logue of all b-logues! Just a quick post-a-roo to send y'all my best wishes for a lovely, fruitful and real time the next 12 months. Not, you know, that I ascribe to the infamous "resolutions make me better" belief. But anyway, happy 2014, happy Friday, happy weekend and MLK Day, and keep on rockin'.

Too da loo, baby bunnies! Be back soon!

Making a List. Check it twice... only if you want.

I really have nothing clever, kitschy or snarky to say about what I'm about to put forth because, well, it's just fact. While any topic, person, written piece or the like can certainly be turned into some form or other of snark, holiday wish lists typically don't strike me as sarcasm-conducive. Shocking, I know. But alas. In the spirit of the holiday season and my never-ending list of things that I want, thought I'd just take the time to bullet them out. Make of the below what you will -- a self-serving desire to tell people what I want, a holiday must-list reco for your own holiday endeavors, or just to waste a few moments of your precious day.

So here we go:

• iPad Mini with Retina Display. Here comes the sure-fire response from... everyone reading this. "But you already have one!" Yep, yep I do. That said, how is that in any way related to the fact that I could always use a spare? White iPad. Black iPad. Races coming together. #seinfeld #blackandwhitecookie #nomoreracism
• Beats by Dre. Yeah, I know they're huge. Yeah, I know they're overpriced. And yeah, I know they're, like, totally the quintessential example of marketing gone so right. But just imagine the mental image of yours truly traipsing around Manhattan in purple Beats bopping my head to the beats. No pun intended!! And plus, purple Beats go perfectly with a huge LV bag, right?
• One of those really cool charging pads that you just plop devices on and they charge. I don't much understand the technology -- first time those words have exited my lips, er fingers -- of those swell little power mats, but I like 'em. It's cool how people just have their devices laying on their desks and yet they're charging. I want to be one of those people. Can I have one?
• Book of Mormon tickets. Apropos to my usual television viewing lag time, I am perhaps one of the last remaining theater-enjoying humans who has yet to see this obviously fantastic show. Such a catastrophic omission from my Broadway list. This must be changed.
• Never-ending Amazon gift cards. Is that so much to ask? Can I just incessantly order things and, like, never be charged? That'd be really great. K, thanks.
• On that note, never-ending Best Buy gift cards. In case you're not catching the theme here, I heart technology and there is alwayyyyys another device, accessory or such that a girl could use. 
• A completely gratuitously overpriced Louis Vuitton wallet. In no way could I ever rationalize spending in excess of $600 on a money-holder. It seems so ironic, doesn't it? You spend all your money to buy the thing, only to leave it completely devoid of any contents. But, money aside, they are just so prettttty.
• Lifetime supply of gum. Mmmm, wouldn't it be grand. 

And there you have it, my totally modest holiday list - shouldn't be too difficult right? Now, that, my friends, was snark. :) Be good!

ABC = Always. Be. Classy.

Holiday NOTs

Since we are rapidly approaching the winter holidays --  cue a good ole T'is the Season here -- I thought I would put myself out there and share with y'all a few things I would not like to a) receive b) be asked or c) do, this holiday season. I figure it's only right to get it out there early. You know, like a holiday teaser, a guessing game, a pre-campaign... or something.

Part I. Things I would not like to receive as gifts

a). Starbucks cards. While I of course adore my coffee and a good cup o' joe does warm even the coldest of hearts during these frigid winter months, the sheer volume of Starbucks cards that roll in during the holidays is utterly out of control. And by out of control, I mean to say that last year by January 1st, I had $100 in StarBUCKS (literally) to my name. Let's be honest, can one really drink that much coffee? #overcaffeination

b). iTunes cards... said the die-hard music lover. But seriously, the same rationale pretty much goes with this one as above. Trust me, I do love music. I love my iPod, love listening to great beats at the gym, on the subway and anywhere else. However, there are alternate modes of listening to music that do not require the purchase of iTunes songs. Read: Pandora, Jango, iTunes Radio. Or plain old fashion pirating. But of course I do not advocate the latter option. In any case, my aim this particular season is to NOT gather iTunes dollars in surplus of roughly $25.

c). Chocolate. Yeah, I like chocolate. Yeah, sometimes I need some sweets at work in that lull afternoon hour. But dear folks, there is such an overabundance of junk food constantly available this time of year as it is that there is absolutely no need for more. Especially more when it sits right in my own office at arms's length! So do me a solid and save the fattening gift for another time, will ya?

Part II. Things I would not like to be asked

a). "Should you be drinking that wine, Rachel?" Translation: are you mayyyybe trying to get pregnanttttt sometime soooon? K, well, following are answers.  Yes, I should be abso-fucking-lutely be drinking it and no, I am not trying to do that. And now that you mention it, fill 'er up.

b). "Any big plans this year?" Every year when someone inquires this very question of me, I just cannot help but chuckle. Why, yes, I know my plans for every month of the coming year already. In fact, I do not have any free days available until 2015. So, if you were going to ask to make a date, let me just shoot you down right now before you do so. Seriously, though, while I get the whole "let's casually chat about meaningless things" banter thing, this question is just waaayyy too far out there.

c). "So, when do you think you'll get sick of Manhattan?" Worst. Question. Ever. Who is to say that just because one is married that one will inevitably eventually grow tired of the greatest city ever? It's an utterly presumptuous assumption and in my case, terribly false. Will. Not. Happen. In answer, that will occur at precisely a quarter to never.

Part III. Things I would not like to do

a).  Participate in less-than-tipsy karaoke. I don't know what it is but it seems that every winter holiday season, I somehow allow myself to be dragged to an office karaoke fete. And it also seems that said fete has been known to take place in a much-too-sober state of affairs. Don't get me wrong, kids, a drunken karaoke evening can be a fest of fun. Absolument. However, even though t'is indeed the season and some of us may be wearing sparkly red ensembles, let's please try and refrain from too-conscious-karaoke this year. K? Trust me, you'll thank me in the morning.

b). There's only an a) and a b) in this category, for I am normally down for almost anything. And trust me when I say, b) is to be taken with a big ole grain of salt. But this winter holiday season, I do not wish to sit on Santa, talk about Chanukah Harry, pull anything out of a stocking, or sip any eggnog. (Not that I typically exhibit any such behaviors. But, you know, for the record). I assert my right to politely decline.

That should sum it up for now, festive friends. Till we meet again, keep warm, stay cuddly, and enjoy the season. Ho ho ho!

Some pretty great reasons why Haim is my favorite new band

Well, in the vein of list-king (or queen) Buzzfeed, here is my list of top reasons why Haim is like so totally fucking awesome. I love them and you should, too.

They are just three nice Jewish sisters from the Valley. And if you add a "l'c" to their last name, it would say L'chaim.  I mean, really, how much better could you get?

Danielle totally has the whole Cher thing going on -- with that hair and the low voice, she may as well be tossing her head and singing Turn Back Time.  And, well, anyone who even remotely reminds me of Cher... epic win. Hooooo!!

All three sisters play instruments and all three sisters sing. Like, without enhancements and use their actual hands to play. That is a total and utter rarity.

They sing songs that don't annoy me.

And, they look utterly fierce doing it. Great rocker-chic looks they've got going.

Their Israeli grandparents taught them to play when they were, like, fetuses. Neato.

Este's now-infamous bass-face.  I mean, really, need I say more?

Their songs successfully bridge folk, pop, rock and, like, all else. Cheers to musical diversity.

And last but certainly far from least, the lowest hanging of the Haim fruits. They're actual living breathing authentic young musicians who have raw talent. Win.

#allhaimallthetime

How apropos