After many months of uncertainly, changes in direction, meetings about meetings on tweaks to tweaks, the Advil #reliefinaction campaign finally kicked off at the Barclays Center last night in Brooklyn. Nets vs Bulls, branded in Blue and Yellow. Aziz Ansari (although I'm admittedly not much of a Parks & Rec fan) private stand-up show for 100 volunteers who have helped their communities. Happy agencies and happy clients. Relief in Action has been a labor of love for so many people for so many months and last night kicked it off in style and grace.
There is no one outside of the proverbial target consumer for Advil so I urge all of you to join the cause on Instagram and Twitter. Upload your own picture of how you demonstrate active volunteerism, how you rise above your own pain to help relieve the pain of others. Or anything else that so inspires you in the spirit of the campaign. It's @reliefinaction, #reliefinaction. Go there. Join the conversation. Upload. Be inspired. Get involved.
For a detailed professionally-written press release on the campaign, please refer below: